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Hey there, I'm Basia

About me

With a little over nine years of experience across healthcare, SaaS, and enterprise products, I help teams turn messy, complex systems into experiences that feel clear, honest, and usable for real people.

Right now I’m at Amazon Health, designing how people move through things like billing, insurance, pharmacy, and access to their health information. A lot of my work lives in the background—how a bill shows up, how a clinician gets to the right chart, how AI quietly takes busywork off someone’s plate—but it has a big impact on whether care feels confusing or supportive.

Before that, I spent time in product-led growth at Atlassian, working on Trello, Confluence, and Jira. I focused on the moments where someone is just getting started: how they get invited in, how they bring their team along, and how the product either clicks or loses them. At Slice, I designed for small, independent businesses and their customers, from rewards programs to everyday tools that make running a shop a bit less chaotic.

Earlier in my career, I worked with agencies and consultancies on projects in finance, healthcare, and consumer brands. That’s where I learned to navigate big organizations, many stakeholders, and the reality that design decisions ripple out into operations, support, and people’s actual lives.

Across all of these roles, the through-line is the same: I care about responsibility and humanity in the products I work on. I’m interested in how things feel when you’re tired, in a hurry, worried about money, or just trying to get your work done.

Outside of design

Outside of work, I like being in motion. My family and I take road trips around the U.S., slowly collecting new places and favorite stops along the way. Yoga and meditation are my way to reset between projects, deadlines, and kid logistics.

I was born in Poland, spent years in New York City, and now live in New Jersey with my family and two Cavalier King Charles Spaniels.

A few endorsements

“Basia is an exceptional designer who combines high ownership with strong execution. She uses data to inform her decisions, explores ideas broadly, and knows when to dive deep into the details. She’s thoughtful about systems and frameworks, which helps the team move faster and smarter. “

– Heidi Finn, Design Leader at Amazon Health

“Basia’s design decisions are always grounded in data. She consistently gathers and analyzes both quantitative and qualitative insights to ensure that the final product not only looks great but also performs well for users. She has an impressive ability to translate complex data into actionable design improvements, leading to tangible results for the business.”

– Cassy Clause-Gibson, Design Leader at Datavant

“Basia makes the most of every opportunity she is given to improve a product. Building out a feature doesn’t mean she just solves for that one need, but instead, she improves the UI/UX for anything that might interact with that feature. Doing this allows stakeholders to easily invasion the potential products have if they just invest more time and resources. This was a unique quality and made my job as a product manager easier when convincing stakeholders on the value improved design would have on our products.”

– Caleb Li, Product Leader at Stealth Startup

“Barbara is truly unique at her job! She knows her way around people, start-up challenges, and resource constraints; she is good with the clients whenever she talks to them and does whatever it takes to help colleagues and gets things done. Very importantly, she is fast at execution with some crazy tight deadlines. Thank you for teaching me the importance of doing research upfront and always looking at competitors.”

– Boban Ljubinoski, Product Leader at Klarna

My favorite problems are the ones that look impossible at first and then slowly start to make sense once you listen, map the system, and design with everyone at the table in mind.

Say hi

If any of this resonates, I’d love to connect.

Whether you’re looking for a collaborator, want to chat about complex systems and responsible design, or just swap road trip stories, feel free to reach out.

You can find me on LinkedIn or say hello at basiaperkowski@gmail.com