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Basia Perkowski

Senior Product Designer

Hi! I’m a Product Designer with 9 years of experience leading product growth and design strategy. I leverage empathy and data-driven insights to create user-centered solutions that drive business impact.

Currently, I design seamless patient and provider experiences at Amazon Health. My background spans both enterprise and startup environments, with key contributions as a Senior Product Designer at Atlassian and Slice.

WORK

Insurance Capture

Reducing billing surprises and improving medical billing

I led end-to-end process of a the insurance capture initiative on the iOS, Android apps and web to increase member billing visibility, improve medical billing process and decrease cost to serve. The project was launched in Q2 2024.

* under NDA

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Trello Growth

Helping turbo-charge collaboration and increase engagement

I led virality initiatives for Trello, driving UX strategy, user research, and iterative design. I optimized the customer funnel across acquisition, activation, retention, and monetization. Seven experiments I led increased monthly active users, with key designs launched in Q2 2022.

* password protected

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Loyalty Program

Rewarding customers for their loyalty using the Slice app and increasing retention

I led end-to-end process of a the Slice Rewards program on the iOS and Android apps to reward loyal customers, improve retention and decrease churn rate. The program was launched in Q1 2021.

* password protected

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Public Confluence

Unblocking external collaboration and increasing user acquisition

I led end-to-end process of web growth experiments to improve user acquisition and user activation for Confluence by addressing the lack of access for unlicensed users on the public link page. The experiment was successfully productionized in 2022.